French Culture Guide

French Culture in New York, with a Touch of Paris

Sandro Brings Parisian Style to New York

  • Sharebar


There’s good news for anyone who has shopped in Paris and still longs to emulate that experience back home in New York City. Sandro, the Parisian clothier, has finally arrived on this side of the Atlantic. Now, instead of reminiscing about the time you found some of your favorite French looks on Rue Vieille du Temple in the Marais, you can get some new ones on Bleecker Street right here in New York City’s West Village neighborhood.


The high-end French label made its first New York appearance in September when the brand became available at select New York City Bloomingdales. But beginning this month, both men and women can shop exclusively for Sandro at the shop on Bleecker Street. The section of the boutique connects to the men’s via the dressing room and on both sides racks line the walls of the airy interior, giving the space the look of the original boutiques back in Paris.


Just in time for holiday shopping, Sandro designers Evelyne Chétrite and Ilan Chétrite have also launched an online boutique accessible to US shoppers. You’ll find the same distinctly French designs as in stores, and right now, many of them are on sale.


The invasion of New York City by French brands doesn’t stop with Sandro. Maje opened a Soho location earlier in November and its own stand-alone shop right next to Sandro. Though the brands are not related, their founders are.

Maje’s founder Judith Milgrum is Evelyne Chétrite’s sister. Milgrum launched her label fourteen years after her sister but fans of either brand should be pleased with the simultaneous timing of the labels’ New York launches, not to mention the convenient location. At this rate, you may soon confuse Bleecker with a Parisian street, which isn’t at all a bad thing for the New York Francophile.


The next time you’d like to bring out your inner Parisian, stop by one of these French imports and remind yourself that even though you’re not in Paris, at least you can shop like you are, and in dollars, too.


By Monica Burton